Healthcare Graphic Design Branding Services 

To achieve a successful brand that drives traffic to your business, you need three things: a deep understanding of your business and your target audience, an established look and feel that is unique and leaves a lasting impression, and a strategy in place for building brand awareness and authority. 

As a branding client with Beacon, our first step is always to get to know your business, your goals, your mission and value, your target audience, your industry, and your competitors. If we attempted to create a brand without understanding these key factors, we’d end up with a generic brand that doesn’t resonate with your ideal client or produce the results you want to see. This is why we go deep into the questions we ask to ensure we can make the right impression. 

Once we get through the research phase, the creative process begins! We’ll incorporate unique and eye-catching elements into your design and ensure that your key messaging and brand voice match the visuals we choose. We’ll also create a brand guide to ensure consistency across all platforms. 

After you’ve approved your logo and brand, the next step is getting it out for the world to see. This is one of the most important steps for driving traffic to your business, and there are many ways you can get eyes on your brand. Social media is a great platform for building brand awareness and gaining a loyal following. Additionally, if your new brand is significantly different from what you had previously, you’ll want to highly consider a website redesign that reflects these changes. 

As your marketing partner, we’ll discuss where we see the best opportunity for helping you establish your brand and bring in new leads. 

As a rule of thumb, most businesses should re-evaluate their brand every five to seven years. Refreshing your branding or logo can help to keep your business relevant, competitive, and appealing to your target audience.

One indicator that it’s time to refresh your branding or logo is when your current branding no longer accurately reflects your company’s values, vision, or mission. This can happen if your business undergoes significant changes or shifts, such as a rebranding or a change in the target audience. A refreshed logo or branding can help to reposition your business and attract new patients while maintaining the loyalty of existing ones. Additionally, if your branding looks outdated or is not aligned with current design trends, refreshing it can help to modernize your image and make it more appealing.

If your brand is not communicating your brand’s message or values effectively, it may be time for a refresh. This can be a result of changes in customer preferences or trends, or simply a mismatch between your branding and your target audience. Refreshing your branding or logo can help you to better connect with your target audience and establish a stronger, more memorable brand identity that resonates with them. 

Rebranding or changing your logo does come with some potential risks to brand recognition. If you have a well-established brand and logo that is easily recognizable to your audience, a sudden change could potentially confuse or alienate them. Clients may have a difficult time identifying your brand, especially if the new branding is significantly different from the old one.

However, if done correctly, a rebrand or logo refresh can actually enhance your brand recognition and attract new patients! A refreshed logo can help your brand appear more modern and relevant, while still maintaining the core values and messaging that your clients have come to expect. It can also signal a change or evolution in your business, which can attract new clients who are interested in what your brand has to offer. 

Ultimately, the success of a rebrand or logo refresh depends on careful planning and execution to ensure that your brand remains recognizable and memorable to your audience. At Beacon, we can help you strategically develop a new brand that is loyal to your existing client base and establish this new branding in a positive way through a variety of marketing services, such as social media posts, website design, blog posts, press releases, or ads. 

While it can be tempting to use fast and cheap methods for ad design, the reality is that an auto-generated or templated ad will be more generic – risking the creation of an ad that doesn’t capture your business or the preferences of your target audience. Additionally, since many businesses use templated ads, you’re unlikely to stand out from your competitors. 

Customized ads can be tailored to fit the unique goals of your business and the campaign. As your design team, we maintain full control and flexibility over the final ad. While means that we can ensure every ad we run better reflects your brand voice, values, and identity. We can apply what we research about your business to your ads and ensure the messaging and visuals aren’t repetitive or stale. 

What it comes down to is that customized ads are much more likely to allow you to connect with your ideal client – which means they are more likely to take the next step and schedule an appointment with you. Ads are a hefty investment, and it’s important that you get the most out of your ad spend. With custom ad designs, you can get much better results – which means a higher ROI, increased revenue, more growth, and the opportunity to scale your business and thrive!  

Staying true to your brand across all platforms is essential to building strong brand awareness and authority. Especially if you have goals to grow and scale your business, you need to have a consistent representation of your business on all fronts. 

At Beacon, we employ a variety of strategies and tools to maintain brand consistency for your account. First and foremost, we create a branding style guide that guides everything we create for your business. Our branding kits come with all the essentials, including your logo, color palette, fonts, and imagery. Anyone who touches your account, whether it be a social media content creator or a web designer, refers to this brand and ensures all of these core elements match. We also provide you with a copy of this brand kit so you can reference it or share it with anyone on your team handling creative designs. 

Additionally, our team shares digital workspaces, brainstorms together, and collaborates frequently to ensure we’re all on the same page. By utilizing digital tools such as brand templates in Canva, we ensure that everyone is working off the same guidelines. Project management and communication tools are also vital for ensuring consistency when working with a larger digital team – especially in light of any branding changes. 

Whether you need a logo, want to start a new ad campaign, or need some branded print materials, there are many benefits of working with an agency like Beacon Media + Marketing which has an in-house creative team. Having a dedicated team of designers, writers, and other creatives within the agency allows for a more streamlined and efficient process.

Additionally, an agency with an in-house creative team will be more familiar with your company’s brand and goals. Rather than working in a silo, account managers, strategists, and creatives share information and brainstorm together. From working off the same brand guide to holding creative work sessions, every department collaborates to ensure a consistent brand identity across all marketing channels.