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top-of-mind awareness

The Connected CEO: Part 2

Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…

Are you paying too much for your digital marketing?

So, there’s the question. It’s one client rarely asks us out loud, but are often thinking about. “Am I paying too much for this online SEO stuff and how can I find out?”  To best answer that question, I want to explain my background a bit and why I am so fascinated by and love…

Savvy Marketing in our Social Media World. Part 1

Are you intimidated by the new buzz words popping up everyday? Are you wondering where to start and how far in to get? Do you groan every time someone asks you if you have Pinned, Tagged, Tweeted, Friended, etc? The scope of advertising and marketing is changing and it is changing fast. How are you…