Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…
buyer's journey
How to create a high-converting landing page
Originally published on December 11, 2015. Updated April 3, 2017, and June 25, 2020. Digital marketing has a lot of jargon, and when you first hire a marketing agency, you’ll probably hear them mention something called a landing page. Rather than making you sit there, scratching your head, let’s quickly run you through the basics…