Beacon Media + Marketing
Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
Before we share our three secrets to success with Inbound Marketing, It’s important that one has a basic understanding of what Inbound Marketing is and how it differs from, “Old School” or “outbound” advertising. The concept of Inbound Marketing all boils down to common sense. It refers to online marketing activities that direct visitors to you…
So, there’s the question. It’s one client rarely asks us out loud, but are often thinking about. “Am I paying too much for this online SEO stuff and how can I find out?” To best answer that question, I want to explain my background a bit and why I am so fascinated by and love…
Contact: [email protected] 907-563-6008 FOR IMMEDIATE RELEASE BEACON Media + Marketing is Alaska’s first HubSpot partner and reseller. Anchorage, AK (July 2, 2013) – BEACON Media + Marketing announces it’s partnership with HubSpot, an international inbound marketing expert. HubSpot’s all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into…
Knowing which file type to send to your design team (and how to send it) can end up saving you some time and headaches in the long run. But what exactly are “vectors”? And why does “ppi” even matter? Here is our handy guide to help clarify some of our design terms! Logos come in…
One of my favorite quotes is by none other than the late Zig Ziglar. He said: “A goal properly set is halfway reached.” The longer I’m in the field of marketing the more Ziglar’s truth is revealed. Without a series of tangible goals, clear direction and a touch of patience, the vast and changing landscape…
