Brand Marketing & Design
WHY YOU NEED A STRONG BRAND
What is a brand? It is a unique collection of key messages and visual identity components (including logos, colors, fonts and imagery) that convey the essence of your company to the marketplace.
A strong brand creates a powerful connection between you and your customers. Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation. In today’s crowded landscape, a strong brand cuts through noise and clutter and delivers a clear picture of who you are and what you do.
The truth is you are your brand! As an established business, you’ve created an impression on your customers through your communications and interactions. A brand lets you formalize and codify the creative identity and approaches that work to create a market presence that is unique to you.
OUR BRAND DEVELOPMENT METHODOLOGY
We apply proven brand definition methodology to build a unique, compelling brand for your organization.
PHASE 1: GETTING TO KNOW YOU
We meet with you to come to an understanding on what your brand is and also to learn more about you. This facilitated session helps identify your key target audiences, perceptions of current brand name and identity, current market position, customer decision-making factors and more. At the end of this session, we will have collected key internal perceptions that will shape your brand identity.
PHASE 2: GETTING TO KNOW YOUR TARGET MARKET
After securing your insight, we validate your brand perceptions by learning more about whom you are trying to reach with your message. We also evaluate key competitors’ brand positioning to ensure your brand platform is distinctive.
PHASE 3: DEVELOP ALTERNATIVE CREATIVE APPROACHES
Once internal and external research is complete, we summarize our finding in a creative brief for your approval. When finalized, our creative design and messaging teams go to work. We prepare a minimum of two different creative directions for you to evaluate — including theming, messaging, logos, colors schemes, imagery, photography, etc. We deliver these approaches for your review. Whichever path you choose – you are the final decision-maker in choosing the messaging and visual identity that is right for your company.
PHASE 4: IMPLEMENT ON-BRAND MARKETING COMMUNICATIONS
After you’ve selected your creative direction, we deliver a brand visual identity and messaging guide (a style guide) to facilitate brand roll-out in all your communications materials. Beyond the branding package, we can collaborate with you to prioritize implementation of your brand in your corporate communications or take on the creation of any or all of your communications materials.
Bootstrap Branding Package
A simple branding package with the BEACON professionalism to get you started. You provide us with information about your company and the brand you want. We take that information, work our magic and present you with a beautiful brand that matches your vision for your business’s identity. Package includes a brand questionnaire, 1 logo concept, 2 sets of revisions, final logo in a variety of file formats, brand identity sheet.
Standard Branding Package
In our standard package, we go over the branding basics to help you determine your target market, style, and purpose. Once completed, your brand will be positioned to communicate and stand out with purpose. Included: Brand consultation, 2 logo concepts, 2 sets of revisions, final logo in a variety of file formats, a brand identity sheet, business card design for two employees, and a digital masthead for letterhead.
Corporate Branding Package
This package is for the company that wants to rebrand or start off strong with a complete corporate identity. Through brand strategy and creative direction, we work closely with you to build a robust and comprehensive message for your company through branding. The package includes a branding strategy session, brand strategy development, tagline development (if needed), 3 logo concepts, 3 sets of revisions, the final logo in a variety of file formats, full brand style guide, business card design for up to 3 people, stationary design (letterhead, #10 envelope), as well as Facebook and Twitter background designs.