The Blog

Beacon Video Process

Pre-Creative Brief: AM compile a client brief with general info for staff. Creative Brief: Client, AM (Jenn and Raquel), Video contractor,(if available) all of production, writer, assistant, production manager, video Read More

New Website Design Process

The creation of a website can be a rather technical process. So there are specific details the web department needs in order to complete it. With this in mind, please Read More

Onboarding – From Sales to Account Manager

This process outlines exactly how to onboard a client that has just signed a contract, and bring the Account Manager up to speed to take over client communication and projects. Read More

Commissions Process

This page documents the commission process for Accounting, Management, and Staff. Staffer creates Commission Sheet and turns it in by the 8th to Accounting. Accounting checks to make sure each item the commission Read More

Marketing Specialist Role Definition

Primary Responsibilities: The Marketing Specialist has the principal responsibility of  ensuring clients receive services as detailed in all sold contracts and to nurture the client relationship to develop long-term positive Read More

Role Definitions

Each Role Definition is broken up into several categories to help each employee know exactly how they fit in the company. Primary Responsibility The primary responsibility is a general summary Read More

Print Project Process

A print project is defined as any project that ends up on a physical media, whether it’s a vehicle, a window, or a piece of paper. This process, however, should Read More

Brainstorming

Brainstorming sessions are meetings of two or more Beacon staff members in order to come up with a successful strategy for the marketing projects of each of our clients. Common brainstorming sessions Read More

Social Media Posting Process

Social Media Posts are published to client Facebook pages every day of the work week. Content Writers are responsible for posting and SCHEDULING the Facebook post one week in advance. Read More

Blogging Requirements and Process

Articles that we write for our client’s blogs are one of the most important products we produce. Not only do they market the companies we represent and shape the image Read More

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