The Blog

Beacon Video Process

Pre-Creative Brief: AM compile a client brief with general info for staff. Creative Brief: Client, AM (Jenn and Raquel), Video contractor,(if available) all of production, writer, assistant, production manager, video Read More

Excellence in Health Chiropractic & Rehab Clinic

The Client: Excellence in Health Chiropractic Clinic proudly serves Anchorage with the highest quality care available. With their emphasis on whole body health, Excellence in Health encourages education and promotes Read More

New Website Design Process

The creation of a website can be a rather technical process. So there are specific details the web department needs in order to complete it. With this in mind, please Read More

Content Creator Role Definition

Primary Responsibilities: The Content Creator is responsible for generating content and maintaining the established flow of posting and response promised to inbound marketing clients to achieve targeted traffic goals across Read More

Role Definitions

Each Role Definition is broken up into several categories to help each employee know exactly how they fit in the company. Primary Responsibility The primary responsibility is a general summary Read More

Brainstorming

Brainstorming sessions are meetings of two or more Beacon staff members in order to come up with a successful strategy for the marketing projects of each of our clients. Common brainstorming sessions Read More

Social Media Posting Process

Social Media Posts are published to client Facebook pages every day of the work week. Content Writers are responsible for posting and SCHEDULING the Facebook post one week in advance. Read More

Blogging Requirements and Process

Articles that we write for our client’s blogs are one of the most important products we produce. Not only do they market the companies we represent and shape the image Read More

BEACON Policies and Procedures

The Online Edition of the Beacon Employee Handbook is designed to help our employees find exactly where to go for any job done in the company. Refer here for the Read More

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