True North Credit Union Zoya Campaign

Jennifer Christensen December 13, 2016

Visit Live SiteStrategy

The objective of the radio campaign was to solidify the “aspirational Alaskan story” of the entire campaign and to highlight Zoya’s personal story and how that tied in and connected with the targeted audience’s story. The Beacon Creative and Content team developed multiple scripts and content to move into production.

bus ad for True North Federal Credit Union designed by Beacon Media + Marketing

Implementation

The Beacon team developed the content and chose the music as well as oversaw the production of the commercial. The Beacon team practiced different scripts with Zoya to find the perfect voice and message that tied the campaign together. 


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Results

The radio campaign ran over the course of 4 months across 6 different stations that we’re targeted to our demographic. Truth North Federal Credit Union has shared that the results from the radio campaign have been overwhelmingly successful in attracting new brand awareness and new memberships as well. It clearly contributed to the 61.4% increase in new account growth.

AMA Pinnacle Merit Award for Radio Advertising

Beacon Media + Marketing Content creator posing next to true north ad he worked on

AUTHOR BIO

Jennifer Christensen, Vice President

Jennifer is a long time Alaskan with a 15 year history of award winning sales and marketing in the online media, retail and service fields. Jennifer has assisted over 15 companies develop, create and implement their online marketing plans. From start up to revamping existing businesses, she is an expert in the areas of social media, web, email, online advertising and media buying plans for her clients. She has degree in Christian Counseling and a Masters Certificate in Online Marketing and Social Media from the University of San Francisco. She also is the Director of Women Entrepreneurs of Alaska.

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