Real Property Management

Jennifer Christensen May 6, 2015
Subject

Social Media and Website Management

About Real Property Management

Real Property Management Last Frontier is a nationwide leader with local expertise in full-service property management. They specialize in single family and multi-family properties from beginning to end: tenant placement, accounting, maintenance, and evictions.

Challenges

Real Property Management was on page six of Google, had a minor Facebook presence (70 likes and no engagement). The website was corporate and impersonal, with no Alaska tag words and no blog. There was basically no communication about who Real Property Management is. solutions: BEACON updated RPM’s website, replacing corporate stock photos with Alaskan ones. Website pages were changed to reflect RPM’s knowledge and expertise of the local market, and a blog was added to further personalize the site as well as draw users from Google. BEACON created a Facebook strategy that also displayed the company’s local expertise and engaged with clients and potential clients.

Results

Over five months, Real Property Management moved from page six to the number two listing on page one of Google. In May alone, RPM received 11 Google leads, six of which have resulted in contracts (and represent $2-3000/year each). Facebook likes increased from 70 to 332 (80%), with one direct lead, three phone calls and 25 clicks to the website. Six customers currently engage daily, showing great retention with current clients.


 

“I am very impressed with BEACON. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”

-Kassandra Taggart, Owner and General Manager, Real Property Management

AUTHOR BIO

Jennifer Christensen, Vice President

Jennifer is a long time Alaskan with a 15 year history of award winning sales and marketing in the online media, retail and service fields. Jennifer has assisted over 15 companies develop, create and implement their online marketing plans. From start up to revamping existing businesses, she is an expert in the areas of social media, web, email, online advertising and media buying plans for her clients. She has degree in Christian Counseling and a Masters Certificate in Online Marketing and Social Media from the University of San Francisco. She also is the Director of Women Entrepreneurs of Alaska.

π