Live Breathe Alaska

Jordan Inks May 10, 2018

Visit Live SiteCHALLENGE:

Live Breathe Alaska was created to be a health and wellness resource specifically catered to Alaskans. Difficult environmental challenges like long winters and availability of fresh fruits and vegetables are just a couple of subjects that Live Breathe Alaska addresses. In order for Alaskans to have brand recognition of Live Breathe Alaska, a trustworthy and polished image was needed to embellish their social media presence.

SOLUTION:

We created social media posts that addressed the questions every Alaskan has but has never been able to answer without a strenuous Google search. Actual Alaskan imagery like fireweed, mountains, local dishes, and common activities was used for each post. By using bright and colorful imagery and directly answering a question we were able to garner not only engagement but also the trust of the community.

AUTHOR BIO

Jordan Inks, Writer + Editor

Jordan moved to Alaska from the East Coast in 2009 with her family. Years later, she is still a running commentary on the beauty of The Last Frontier! Jordan studied Entrepreneurship at a small, private college in Western Pennsylvania, which is where she discovered a passion for digital marketing. She enjoys putting that passion to work as Junior Editor at Beacon! Jordan's hobbies currently include cooking, reading, and graphic design, but she is happiest when trying new things.

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