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Crowdfunder needed an eye-catching, quick explainer video to cover the gist of their services and how easy it is for potential business and investors to use. An individual with no knowledge of crowdfunding could view this video as a guide to differentiate Crowdfunder’s services, especially when compared to similar crowdfunding websites like Kickstarter.
By using Crowdfunder’s bright blue and grey branding we were able to create an appealing animated explainer video with key iconic elements. Showing the flow of money from investors directly to businesses allows the audience to make the simple connection of how crowdfunding works.