CHALLENGE: AFC needed a new website that really expressed the energy and excitement that came with attending an event. They also needed a clear content strategy that properly delineated the different fights and all of the information that goes into each one.
SOLUTION: Utilizing WordPress’s custom content templates we developed content templates in the back end of the site to make it easy to manage all of the information in one place for each fight. We then designed the front-side to make it easy and clear to find everything the user needed.
Finally, We utilized the latest in web video technology to get the action of the fighting front and center. A static image doesn’t do this site justice. Definitely, go check it out for yourself!