How is Pinterest Changing the Online Shopping Game?

BEACON MEDIA + MARKETING December 30, 2015

How is Pinterest Changing the Online Shopping Game?


You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world. If you are someone who cannot pass up a good deal, be warned, Pinterest now can send you app notifications and emails when the price drops on your pinned items. Retailers are able to add this “buy” button to their pins which enables the users to purchase straight through Pinterest.

Pinterest is continually evolving their website’s usability, creating a new kind of shopping experience. The “buy” button feature is targeted toward a customer that may not make impulse buys, but would rather monitor the product and wait for a killer sale. However, the impulse shoppers are not forgotten; if a Pinner enters in their credit card information and address, they are able to make instant purchases anywhere on the app. Turning online shopping into a quick, affordable, and fun experience. 

This buyer friendly feature also entices the customer to return to their pins over and over, which increases the site visits for Pinterest. The shopping experience is a changed game and Pinterest is on the forefront of it. Companies and retailers should take advantage of this creative site and its 70 million users. This can be done by creating profiles and boards to advertise their products and services.

The more creative you make your posts, the more pins and shares they will likely get. Before you know it your product could be posted on thousands of users’ boards, with a strong likelihood of high conversions due to the addition of the new “buy” button.

AUTHOR BIO

BEACON MEDIA + MARKETING, Beacon

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