Owen Mandanas has been a dentist for almost 20 years. From serving the Native Alaska community in Nome and traveling to remote villages in the Norton Sound area, to owning her own dental office in Anchorage, she has helped patients with a variety of health issues. Throughout her years of practice, Dr. Mandanas focused mainly on proper breathing and treating sleep apnea. She began to see a correlation between how the mouth affects one’s entire health and well-being. This focus on whole-body health in dentistry is often referred to as “integrative” or “holistic dentistry.”
The Marketing Challenge
Setting herself apart from other Anchorage dentists was a task Dr. Mandanas was willing to take on internally, but she had some trepidation when it came to advertising her more holistic approach. Reaching the appropriate audience was crucial, and she knew that the online face of her business — her website — needed changes in order to allow people with similar desires for their health and well-being to find her more efficiently. Previously, it did not contain the appropriate terminology, imagery, or backlinks to properly convey an integrative or holistic look and feel.
How We Got Results
One of the first additions to her website was content answering some of the initial questions people might have about holistic or integrative dentistry. When you click through to the website, you’re met with the words “Your Integrative Anchorage Dentist” along with a section of text laying out what exactly integrative dentistry is, and how Dr. Mandanas uses it. Dr. Mandanas wanted to emphasize her focus on breathing, as well as her family-friendly approach, so we added more natural outdoor-oriented photos. With these and other strategic edits, her website became a more accurate representation of her practice and more valuable resource to those seeking out natural alternatives to traditional dentistry. Her organic traffic jumped 133.4% in the first month, fostering new leads. We are continuing to build brand awareness this way through content marketing and social media marketing, dominating the keywords “holistic dentist Anchorage” and “integrative dentist Anchorage” on Google to ensure clients can find her when they need her.
“We have worked with Beacon for a number of years, on several different projects from web design, marketing strategies, social media, and event planning… If you are looking for a group that is capable of thinking outside the box and will listen to your needs and deliver on them, Beacon Media + Marketing is the perfect choice!!”
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