Health Centered Dentistry is a dental practice located in Anchorage, Alaska, that focuses on providing comprehensive dental care with a strong emphasis on the overall health and well-being of their patients. The dental team at Health Centered Dentistry is dedicated to delivering personalized and compassionate dental treatments in a comfortable and relaxed environment.
At Health Centered Dentistry, the dental professionals believe in a holistic approach to dentistry, recognizing the connection between oral health and the overall health of the body. They strive to educate their patients about the importance of oral hygiene and its impact on their general health. By addressing the underlying causes of dental issues, they aim to improve not only their patients’ smiles but also their overall health and quality of life.
The Marketing Challenge
Health Centered Dentistry is an established brand with a loyal following but noted that they were not reaching new potential patients at the same rate as in previous years. With increased competition in the dental space in Anchorage and other practices offering similar services, HCD decided to move their marketing efforts more aggressively to the online space, update their website, messaging, and brand to reach more potential clients in the online platforms and reduce the barriers to making appointments with them.
How We Got Results
Health Centered Dentistry has achieved amazing results in a short period of time. By choosing to update their brand to a more modern, personalized, and accessible visual representation of their service- they have dramatically increased their conversion rate from their website traffic by over 300% We’ve also seen reduced costs on the PPC ads and increased conversions to over 10%, which is triple the industry standard. Their internal staff has also reacted positively to the brand updates and has increased the positive view and outlook of the company overall.
Goal 1: A Well-Branded Website
Redesigned website using custom WordPress, new branding, messaging, and calls-to-action throughout the site. The overall purpose is to increase confidence and trust in the brand and provide a clean easy path for new and current clients to make appointments. We saw a 376% increase in conversions to leads from organic search traffic.
Goal 2: Industry Expertise
Created content using keyword clusters of their most important differentiators: Integrative, Holistic, Ozone Treatments, and Dental Services. Provided education to medium to late adapters in the holistic market and clear pathways to have questions answered transparently. This positioned Health Centered Dentistry as the local thought leader in Holistic and Integrative Dental Care resulting in increased organic search positions of #1 and #2 respectively for main keywords. The website begin ranking for ozone treatment and increased overall organic traffic by over 15%.
Goal 3: Brand Awareness
Increased awareness of brand name through social platform content and omnichannel ads targeted at potential clients in the local market. These efforts resulted in the search for the brand name going up 85% since the launch of the campaign.
“We love working with Beacon and love our new website. We’ve gotten many compliments on it from our team and our patients.”
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