inbound marketing for your construction company

Does Inbound Marketing Work for My Construction Business

Adrienne Wilkerson August 8, 2016

We are often asked if inbound marketing or social media marketing works for general contractors, roofers, painters, landscapers and more. We always reply YES with utmost confidence and here is why. Consumers have embraced the internet as their primary resource to research products and services before making a buying decision. In fact, a recent study by Pew Research Center reports that 73% of Americans are online on a daily basis. Think about the last important purchase you made. Did your research start on Google? If you’re like most people, your answer is probably yes.

Construction Information on the Internet

An obvious question is: Do consumers use the internet to research general contractor information and particular problem or issues with their home, yard, plumbing, etc.?  The answer is an astounding YES! People often spend considerable time researching the problems they have and who they can trust to fix it. Having a high quality and consistently posted blog makes all the difference in attracting the right leads to find you online. When people are researching their problem online, and they find your blog addressing their needs, they will come to see you as an expert and someone they can trust. Blogging also provides Google with the new, fresh content on your website ranks so highly in its search algorithms. The short version is that blogging increases your ranking on Google, which increases your lead generations.

How General Contractors Can Benefit From Inbound Marketing?

To be successful in your marketing, you must go where the people are- connect with them, engage them and delight them. Inbound marketing is the practice of getting yourself or your business found online when prospects are searching, getting more people to your website and then converting them into customers. This is in contrast to traditional marketing, which includes tactics like magazine and television ads as well as telemarketing.

“Inbound marketing is the practice of getting yourself or your business found online when prospects are searching, getting more people to your website and then converting them into customers.”

The Four Core Services of Inbound Marketing

Inbound marketing for plumbers, roofers, landscapers, asphalt contractors is not one particular action but a cohesive system of proven, effective tactics that work together and become greater than the individual pieces.

Building traffic to your website via blogging, SEO, and social mediaInfoArtboard 1
Converting this traffic into leads by providing premium content offers

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Converting leads into customers with lead nurturing, lead scoring and email marketing

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Measuring and analyzing every step to see what’s working and improve on what is not.

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Bottom line? Inbound marketing works. When implemented correctly, you’ll start to see results and new faces and clients come through the door. In fact according to Oracle, “the average cost per lead drops 80% after five months of consistent Inbound Marketing.” (Eloqua) I hope after reading this, blog you are intrigued about inbound marketing and how it can help your business.

AUTHOR BIO

Adrienne Wilkerson, President

Adrienne is one of the founders, an owner, and the president of BEACON. She specializes in content marketing, graphic design, branding, and training on Inbound Marketing techniques. She is the founder of Beacon Digital University and a co-founder of Alaska Inbound Marketing Summit. Adrienne was recognized as the 2015 Marketing Visionary of the Year by the American Marketing Association's Alaska Chapter and has won numerous awards for her brand and graphic design projects. In 2016, she was recognized as one of the Top Forty Under 40 in Alaska by the Alaska Journal of Commerce.

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