Does Inbound Marketing Work for Medical Practice Marketing?

As an Inbound Marketing Agency, we are often asked if inbound marketing works for medical practices and physicians. It is generally known that consumers have embraced the internet as a place to research products and services before making a buying decision. Think about the last important purchase you have made. Did your research start on Google? If you’re like most people, it certainly did.

Health Care Information on the Internet

An obvious question now would be: Do consumers use the internet to research health related problems and specific physicians or surgeons or procedures?  The answer is an astounding YES. Perhaps you have seen the stats that prove this point but they are worth repeating:

  1. 80% of internet users seek online health information
  2. 59% of U.S. adults look online for health information

Without question, most people are searching online for information about their doctors, their conditions, and their care.

How Medical Practices Can Benefit From This Shift?

In a sentence, go where the people are- connect with them, engage them and delight them. Inbound marketing is the practice of getting yourself or your business found online when prospects are searching, getting more people to your website and then converting them into customers. This is in contrast to traditional marketing, which includes tactics like magazine and television ads as well as telemarketing.

Inbound marketing is the practice of getting yourself or your business found online when prospects are searching, getting more people to your website and then converting them into customers.

The Four Core Services of Inbound Marketing

Inbound marketing for medical practices is not one specific action but a cohesive system of proven, effective tactics that work together and become greater than the individual pieces.

  1. Building traffic to your website via blogging, SEO and social media
  2. Converting this traffic into leads by providing premium content offers
  3. Converting leads into customers with lead nurturing, lead scoring and email marketing
  4. Measuring and analyzing every step to see what’s working and improve on what is not.

Bottom line? Inbound marketing works. When implemented correctly, you’ll start to see results and new faces and families come through the door. In what ways have you seen inbound marketing practices affect your business?

AUTHOR BIO

Meghan Naatz, mnaatz

Meghan is new to the world of marketing, but she's not letting that slow her down - her love of learning helps too! She is a student at the University of South Florida, and works with Beacon to develop engaging content for our clients. In her spare time you can catch her exploring Alaska and/or Florida (depending on where she's at at the time), chihuahua in tow. She loves art and spending hours at a time on Pinterest.

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