Beacon Media + Marketing
Originally published on July 5, 2016. Updated on May 13, 2020. Wouldn’t it be great if generating leads online was as simple as building a shiny new website? Of course, a shiny new website helps. In fact, the first step to any successful online marketing campaign is to create a website, because it will form…
Originally published on March 6, 2017. Updated on May 12, 2020. The statistics are undeniable – these days, consumers look to the web for information before making a decision on where to spend their hard-earned money. Every day, your prospective customers are reading Google reviews and Facebook recommendations to find the business that is going…
Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the latest styles and…
Originally published on June 5, 2018. Updated on May 8, 2020. Technology is constantly evolving, which means digital marketing is constantly evolving. Every update brings a new way of connecting with prospective customers. It could be a new tool, like a website plug-in that will make it significantly easier to follow-up leads, or a new…
Originally published on July 20, 2016. Updated on 7 May, 2020. There are lots of different types of websites, but we can generally break them into two categories: the old online brochure, and the new lead generation tool. The truth is, however, that your website should work for you. It should capture people’s interest, make…
Regularly redesigning your website is important for a successful online presence. Why? Experts recommend a redesign every 2-3 years because things like products, staff, fashions, and best practices all change so rapidly in business and online. We’re going to take you through the process we use, here at Beacon Media + Marketing. We have 20…
Whether you’re shivering through an Alaskan winter or sweating through a Nevada summer, HVAC businesses offer essential services right around the United States. When a customer’s system breaks down on the coldest night or the hottest day of the year, there’s no-one they’ll be happier to see than YOU. After all, no-one else can offer…
Originally published on September 11, 2015. Updated on February 13, 2020. There are many factors that go into choosing a website development company. To be perfectly honest with you, we hear a lot of horror stories from businesses about website builds, whether they’ve tried to build a website themselves or they’ve hired a company to…
Experts recommend that you redesign your website every 2-3 years. Why? Because product changes, staff changes, fashion, and best practices all change rapidly in business and online. It’s also a perfect time for a new website for your arctic tourism agency because tourism is one of the few growing industries in Alaska! This means now…
You’ve probably heard a lot about WordPress, but did you know that it is the most popular content management system in the world? Content Management System (CMS) – A software that allows for the creation, editing, organization, and publishing of content; typically referring to website content.
“Your website is potential customers’ first impression of your business.” – #TeamBeacon If you are like most busy business owners or marketing professionals in Reno, you probably have an outdated website that has been floating in the internet abyss for years now, just waiting for some tender loving care. Although website experts recommend a redesign…
Do you know how many people visit your website in a year, month or even a day? We’ve been tracking many of the websites that we’ve created over the last year and have some interesting results from Alaskan as well as global users. First, some general usage facts: 12% of the world’s population that lives…
