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Marketing

7 Expert Tips on How to Market Your Psychotherapy Practice

With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…

Marketing Health Services to Men: 5 Examples to Inspire Your Next Campaign

Written by Sabrina Martinez, Content Lead, updated and revised by Sara Jokela 05/07/2025. No, it’s not as simple as just creating a masculine-style color palette to draw people in. It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well…

Speak Your Way to Clients: Mental Health Marketing Using Podcasts (Plus 5 Examples)

Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…

How to Measure Your Healthcare Marketing ROI

Knowing the effectiveness of your marketing can sometimes be hard to tell. Although numbers that come back from reporting can be an indicator of the effectiveness of your strategy, that isn’t always a clear indication of the whole picture.  Many people use marketing tools such as Google or Facebook advertising and use the numbers that…

Women’s Health Marketing: Tips for Practices

Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela 11/26/24 Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers…

Facebook Ads and Mental Health Advertising: 5 Things You Should Know

Originally written by Sabrina Martinez, Content Manager, revised by Jennifer Gracey 6/23/23, updated and revised by Sara Jokela 11/27/24. When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. Given the recent global events such as the pandemic and economic downturns, many individuals face significant mental health challenges and pressures, making…

Marketing for Behavioral Health Services: Creative Ways to Advertise Your Addiction Recovery Center Online

Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/2025. Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, social media content, and a memorable ad campaign is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions…

3 Things to Know About Google Ads for Mental Health

Written by JD Dawley, updated by Sara Jokela 1/2/25 Google advertising is the quickest and easiest way to get your mental health clinic on the first page of the search engine results page (SERP!) With pay-per-click advertising on Google, increasing brand awareness, generating leads, and gaining conversions get accelerated. In order to make your marketing…

10 Benefits of Hiring a Digital Marketing Agency for Your Mental Health Practice

You have several options when it comes to marketing your mental health practice. You can do the marketing yourself, hire someone in-house to do it, hire a freelance marketer, or utilize a digital marketing agency.  While the option of keeping it in-house might be appealing, it could limit the growth of your practice in the…

How to Market Counseling Services: Creating Meaningful Connections With Potential Clients

Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/25. As a therapist, you’re used to connecting with people and establishing relationships that allow your clients to heal, grow, and enjoy a more fulfilling life. However, your ability to help more people and build trust from the get-go hinges on you how you market…