Beacon Media + Marketing
What exactly do healthcare marketers do? In today’s complex healthcare landscape, patients are not just passive recipients of medical care; they are active participants in their own health journeys. And this shift toward patient-centered care has given rise to a crucial figure in the healthcare industry — the healthcare marketer. At Beacon Media + Marketing,…
In the modern world, a marketing strategy has become an essential component of almost every industry, including healthcare. However, healthcare marketing is unique — distinct from marketing in other industries due to the complex nature of the healthcare sector. For example, did you know that approximately 90 percent of Americans search for health information via…
Originally published by Jeremiah Blanchard, updated and revised by Sara Jokela 7/11/2024. Marketing for the healthcare industry takes a great deal of planning and internal knowledge. And while most marketers don’t hold medical degrees, nor could they perform a complex medical procedure, what we do understand at the most complex level is how to strategically…
In today’s digitally connected world, the success of any healthcare practice relies heavily on its local online visibility. For example, did you know that over 46 percent of Google searches are local? Given these statistics, it’s evident that you have significant potential to connect with potential customers by investing in local SEO efforts. Local listing…
Healthcare SEO matters more than you might think. Sure, SEO strategy is vitally important for every web development and content marketing endeavor — no matter the industry you’re operating in. But in healthcare businesses in today’s digital age — where the internet has become the primary source of information — search engines play a vital…
Written by JD Dawley, updated and revised by Sara Jokela 3/18/25. Vetting digital marketing agencies for suitability, fit and value for money isn’t the easiest of tasks. Especially if you’re not a marketer. Knowing what to look for and what questions you should be asking plays a significant role in finding the right marketing partner…
The Beacon Way: Interacting through All Stages of a Buyer’s Journey Why is Understanding the Buyer’s Journey Important? The Beacon Way intentionally interacts with buyers during all stages of buyer’s journey. It’s important to meet them where they’re at every stage. It’s also important to establish your company as an expert in the field you…
What Is the Customer-Buying Process? The customer buying process is the thought process that potential customers go through in today’s marketing world. While this process is constantly changing and evolving, we have identified five solid points that customers go through before making a purchase. What Is the First Step of the Customer-Buying Process? Customers first…
Written by Jeremiah Blanchard, Content Lead, updated and revised by Sara Jokela May 7, 2025. Working in the mental health space is rewarding in so many ways. As a provider, you have the ability to help people work through challenges, change lives, and truly make a difference in the community. And as a mental health…
No matter the industry you’re operating in, whether in healthcare, finance, tech, or tourism, without the right marketing strategy your chances of meeting goals and being successful are going to be slim. But before you can define your marketing strategy and put all the moving parts into working order, you have to set realistic marketing…
What is the Beacon Way and why is it impacting the digital marketing industry? The Beacon Way is something that we have been formulating, testing, and using for our clients over the past several years. We’ve been able to put together a methodology around the most successful pieces that any business needs to have as…
Following the onset of COVID-19, marketers nationwide began scratching their heads. This is because, between March and August of 2020, reporting showed that one in five consumers hopped to a different brand, and seven in ten consumers began exploring new shopping channels. However, the data collected ultimately led marketers to rethink their tech and data…
