Marketing & Strategy

Why is a Strong Brand so Important?

A strong man illustrating the importance of a strong brand

What is Corporate Branding? The American marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods Read More

Is Marketing the New Sales?

Business professionals collaborating. Is Marketing the New Sales?

Almost every business owner that we talk to has a version of the same goal, whether they are a small business in Anchorage, Juneau, or one of our national clients. Read More

Publish a Book! It’s Great for Business!

Write a Book! It's Great for Business!

Just as factories and products dominated the industrial age, knowledge, and content define the information age. Our economy is based on information, and those who know more and are experts Read More

How Much Should I Spend on Marketing?

Fall is rapidly descending on the US, and the summer is winding down, especially in Alaska. As we all prepare to settle back into the fall routines for many of Read More

Facebook Ads Manager: What to Look for and How to Make It Work

Facebook Ads Manager: What to Look for and How to Make It Work

This week, we shared a video to our Facebook page about the elements of a successful Facebook ads campaign. This blog is a further breakdown of the metrics and best Read More

Is Your Social Media Marketing Producing Results?

Young Business Professionals- Is your social media marketing generating leads?

Earlier this week we jumped into 2017 with a blog about tracking your engagement on social media in Anchorage. The point is to make sure you are tracking the right metrics Read More

5 Content Marketing Tips to Improve Your SEO

Content is still king in the content marketing world.

If you’ve spent any amount of time online, you’ve probably gotten sick of hearing that content is king, but while the phrase is beyond overused, it is still true. As Read More

Stellar Website is a MUST when Marketing Functional Medicine!

In our recent blog, Inbound Marketing is a Perfect Fit for Functional Medicine, I talked about the similarities between two seemingly random things: inbound marketing and functional medicine. Today we’re going Read More

10 Tell Tale Signs it’s Time to Redesign Your Anchorage Website

Guy looking at computer screen, 10 telltale signs your website needs to be redesigned in Anchorage, Alaska

Technology and the marketing that depends on it is constantly changing and evolving, even in Anchorage, Alaska. This puts us in a position of needing to stay current with the Read More

Inbound Marketing is a Perfect fit for Functional Medicine!

Inbound Marketing is a Perfect Fit for Functional Medicine

“People don’t buy what you do, they buy why you do it.” -Simon Sinek “Great companies start because the founders want to change the world…not make a fast buck.” -Guy Read More

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