Beacon Media + Marketing
Eight hundred percent. Let’s say that again: 800%. That’s the increase in search volume for the terms “telemedicine” and “telehealth” in just the last month. It shows remarkable growth. This year has turned many industries on their heads. Some have reaped huge rewards. Some have tackled unprecedented struggles. Telemedicine, clearly, is in the first category. …
How to get your tourism business on Google My Business You’ve probably seen the business panel on the right-hand side of your Google search results, this is Google My Business. It gives searchers and customers many options for interacting with your tourism business. Here we’ll go through the process of how you can set up…
Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating…
Regularly redesigning your website is important for a successful online presence. Why? Experts recommend a redesign every 2-3 years because things like products, staff, fashions, and best practices all change so rapidly in business and online. We’re going to take you through the process we use, here at Beacon Media + Marketing. We have 20…
For a lot of people, advertising on Google seems like a no-brainer, but many people may wonder how effective it really is. In this blog, we’ll show you that Google Ads really are effective. It’s a very powerful tool to help your school reach new students. If you don’t already believe that Google advertising is…
Consistency. If there is one word that encapsulates the secret to education marketing, it’s consistency. We at Beacon Media + Marketing recommend that a weekly blogging strategy is best, but many of our clients have seen success with a minimal schedule of one blog per month! Although you can see results with this more minimal strategy,…
Alaskan businesses are facing unprecedented times. Many have been forced to temporarily close their doors. Many have transitioned to working from home as best they can. Many are looking outside the box to see how they can keep trading in the midst of a health crisis. Some have found themselves able to help their communities…
The past few weeks have radically transformed the way Americans work. Working from home has been steadily increasing in popularity as internet infrastructure improves and increasing numbers of employers accept the idea as a way to decrease overheads, retain talent and boost morale. U.S. Census data indicated that about 5.2 per cent of Americans worked…
The last four days have seen something phenomenal happen in Alaska. More than 1,800 people from all around the state have picked up their sewing kits, united by a common cause: to make as many surgical-style masks as possible in the coming weeks. Alaska Mask Makers is the brainchild of Anchorage businesswoman Lorie Hardin, who…
Lots of us are working remotely at the moment. Those who can are taking their businesses online, staying home, and advising their employees to do the same. It can be a pretty big disruption to your normal workflow, especially if it’s new to your business and you don’t have any structure in place. Here are…
Let’s take a look at some examples. The global shutdown measures that have been implemented as a result of the current outbreak have impacted every aspect of life in the affected areas and had a ripple effect around the world. However, crises such as this have led to some remarkable leaps forward for humanity in…
Lake Tahoe is a popular tourist destination, with over 2.7 million visitors per year. If you’re a small business owner in the Lake Tahoe area you may be wondering how you can capitalize on the ever-growing tourist industry. It has a great variety of tourist attractions, from the stunning natural beauty and hiking trails, such…
