Beacon Media + Marketing
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela 11/26/24 Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers…
Originally written by Sabrina Martinez, Content Manager, revised by Jennifer Gracey 6/23/23, updated and revised by Sara Jokela 11/27/24. When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. Given the recent global events such as the pandemic and economic downturns, many individuals face significant mental health challenges and pressures, making…
Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/2025. Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, social media content, and a memorable ad campaign is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions…
How long has it been since you last updated the website design for your medical spa? Industry experts recommend updates every 2-3 years. Why? The website design industry is constantly changing with technology updates and new research findings into user experience. Combine this change with the change your medical spa undergoes as you continue to grow and evolve, and a website design update makes sense!
Written by JD Dawley, updated by Sara Jokela 1/2/25 Google advertising is the quickest and easiest way to get your mental health clinic on the first page of the search engine results page (SERP!) With pay-per-click advertising on Google, increasing brand awareness, generating leads, and gaining conversions get accelerated. In order to make your marketing…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela, 11/16/24. For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/2023 Brainstorming ideas for your new mental health logo and on a quest for inspiration? Ideation is one of our favorite things here at Beacon and we’ve got you! Our top five eye-catching logo examples list includes…
Over the last few years, there has been an uptick in people searching for mental or behavioral health services. The online movements that encourage people to speak openly about issues they’re facing have made some feel better about asking for help. While this shift in societal perspective is great, there is now a huge disparity…
You have several options when it comes to marketing your mental health practice. You can do the marketing yourself, hire someone in-house to do it, hire a freelance marketer, or utilize a digital marketing agency. While the option of keeping it in-house might be appealing, it could limit the growth of your practice in the…
Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/25. As a therapist, you’re used to connecting with people and establishing relationships that allow your clients to heal, grow, and enjoy a more fulfilling life. However, your ability to help more people and build trust from the get-go hinges on you how you market…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/24/23. Behavioral health services really make a big difference in helping people improve their physical and mental well-being. For example, whether someone’s dealing with addiction, substance abuse, food disorders, or negative relationship patterns, there are so…
*Originally published by*Beacon Media + Marketing. Updated and revised by Sara Jokela December 19th, 2024. Marketing can pose quite a challenge for any business, requiring a blend of creativity and effectiveness. However, when it comes to mental health marketing, things can get even trickier to grasp and execute successfully. Notably, the pandemic of 2020 ushered…
