Beacon Media + Marketing
Marketing your pediatric therapy practice with the wrong strategy can feel like you’re just not getting through to people. Or worse, you’re met with outright rejection. Here’s the thing – promoting therapy services for children requires unique strategies when marketing to adults. For one, your target audience is parents and caregivers, and that makes things…
With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…
No, it’s not as simple as just creating a masculine-style color palette to draw people in. It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well when trying to market your health services to men. There are many alarming…
Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…
Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients. If you’re not personally meeting these clients, it can…
Knowing the effectiveness of your marketing can sometimes be hard to tell. Although numbers that come back from reporting can be an indicator of the effectiveness of your strategy, that isn’t always a clear indication of the whole picture. Many people use marketing tools such as Google or Facebook advertising and use the numbers that…
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. As a mental health practice owner, gaining more clients and expanding your practice is a given. Actively and intentionally marketing your clinic is one of the best ways to reach (and connect with) your desired…
Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers and treatments available for their healthcare needs. Having a marketing campaign that really identifies…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/23/23 When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. And, depending on what a brand’s goals are, some areas get focused on more than others. For mental health focused brands…
Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, and social media content is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions on behavioral health advertising. You have to follow many rules and regulations that don’t interfere…
How long has it been since you last updated the website design for your medical spa? Industry experts recommend updates every 2-3 years. Why? The website design industry is constantly changing with technology updates and new research findings into user experience. Combine this change with the change your medical spa undergoes as you continue to grow and evolve, and a website design update makes sense!
