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Orthodontists: Register More Patients with This Step-by-Step Digital Marketing Plan!

Orthodontists: Register More Patients with This Step-by-Step Digital Marketing Plan!

So you’ve made the decision to grow as an orthodontics practice. Now what? You know that digital marketing is the way to go if you want to reach more of the right prospective patients. Facebook advertising has perfected its targeting abilities and many are saying that “you are nothing if you are not on the …

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What's in a Headline? How to Write to Get Attention

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past …

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Elements of Successful Functional Medicine Inbound Marketing Plan

Marketing Strategy Elements for a Functional Medicine Practice

A digital marketing strategy for your function medicine practice should focus on connecting with the customer at every stage of the buying cycle. Most of your potential patients will move through some or all of the four stages. It is important to understand the stages and how to most effectively interact with your potential client …

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3 Steps for Creating Facebook Ads that Reach New Clients

We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door.  The ads are created to target Facebook users that are within a certain radius near your office …

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Seth Godin is Still Right! “Content Marketing is the Only Marketing Left!”

  Seth Godin is considered by many as the “godfather of modern marketing” and years ago he made the bold statement that “content marketing is the only marketing left.” In the years following the release of his first book, Permission Marketing, the marketing industry and seen an upheaval of historic proportions. In fact, I believe …

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Pump Up Your SEO Efforts in 2016

With the New Year upon us, there are many individuals that are gearing up to start the year off with a resolution of “going to the gym.” Unfortunately, for most of us, we come out of the gates like roaring lions, only to dwindle out like little lambs after a few months. Perhaps we didn’t see …

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