Beacon Media + Marketing
If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot…
We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door. The ads are created to target Facebook users that are within a certain radius near your office…
LinkedIn is one of the top three social media networking channels in the world and is a dynamo when it comes to personal, professional marketing and networking. Here at a few tips to help you stay on top of your LinkedIn game. Introduce Yourself Your profile picture should never be taken for granted or overlooked.…
Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app…
This week, we shared a video to our Facebook page about the elements of a successful Facebook ads campaign. This blog is a further breakdown of the metrics and best practices we discussed, containing graphs and images. We hope you enjoy! What to Look For When you open Facebook Ads Manager in the morning, there…
Geofence marketing and geofencing apps use invisible boundaries to target nearby customers with surveys and coupons and it is an emerging powerhouse marketing technique for small and large businesses. As a marketer, when I look at the benefits of geofencing technology, I honestly get really, really excited. If you are a business owner or responsible…
There is frequently a lot of confusion between Inbound Marketing, content marketing, and social media marketing. What are the differences? Are they the same? Which one do I need for my business? How much is it going to cost me? Believe me, we understand the confusion. The marketing industry has been changing very rapidly for a…
This app is gaining popularity daily and has an incredible subscribing rate for users. Welcome to Snapchat. Maybe you’ve heard of the simple picture sending messaging app and its main audience of mainly millennials? Whether you’ve discovered this selfie centered app, or seem stuck using just one social media platform; you’ll soon see this app…
How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world.…
Social Media is expanding at a constantly increasing pace. It’s hard enough to keep up with the variety of platforms and the different ways that you communicate on them. Then you add in the need to create advertisements for each of them in the mix and suddenly your day is lost in front of your…
Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing…
When it comes to Twitter and hashtags (#), many Alaskan Businesses (or Alaskan users) feel like it is the ‘last frontier’ of social media channels; it is an unknown and often avoided. This doesn’t mean there’s not a Twitter market for Alaskans, or that residents of Alaska aren’t tweeting, it simply showcases that Alaska is…
