Beacon Media + Marketing
Originally published on November 24, 2015. Updated on January 30, 2020. Welcome to the dark side. We have cookies. Back when Facebook Ads were first invented, they used to be called “dark posts.” They were designed so they wouldn’t show up on your business page’s normal Facebook news feed, but in the news feeds of…
Originally published on June 27, 2013. Updated on January 23, 2020. Believe it or not, Instagram isn’t just for posting pictures of your most recent meal. Instagram offers a visual way for businesses to create a strong brand, promote their products and include their business in social media conversations. About 25 million businesses actively use…
Originally published on June 18, 2015. Updated on January 16, 2020. Social media has exploded in recent years. It’s now an essential element of every successful digital marketing strategy, because it allows you to connect directly with your clients and customers. This is very valuable when it comes to brainstorming ideas, solving problems, collecting feedback…
You know you should be measuring the success of your Facebook and Google ads. You’ve probably looked at some of the analytics in an attempt to make sense of it all. Maybe you even understand some of what you’re looking at. But how do you know what Google and Facebook analytics are the most important…
Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…
Influencer marketing is on fire right now. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. “49% of consumers depend on influencer recommendations.” – Digital Marketing Institute That’s crazy! Influencer marketing is both extremely approachable to the influencer who gets paid for it and highly valuable for the business who…
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
Originally published on January 19, 2016. Updated on May 30, 2019. “Sticks and stones may break my bones, but words will never hurt me.” That saying has been making the rounds on playgrounds for well over a century. It’s an adage that implies that words and insults can’t hurt whoever is the brunt of the…
If you are the owner of a medical spa and you are looking for a comprehensive guide to your social media marketing, this is for you. Our team has been marketing for medical spas for years, and we have learned a few things along the way. This guide is a compilation of our social media expertise and best practices, put together from the medical spa marketing perspective.
“The best place to hide a dead body is on the second page of Google.” – Anonymous It is often the first question our clients ask us. “How do I get on the first page of Google?” Many times, it comes in the form of a demand. “Get me on the first page of Google.”…
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
Ready to finally get a social media strategy up and running for your business? With as competitive as the Reno market is becoming, now is the time to get your social media off the ground. Our team has fine-tuned the following best practices after 20 years in the marketing business. First, we’ll cover the…
