Beacon Media + Marketing
Originally published on July 5, 2018. Updated on April 15, 2020. We’ve all heard, at some point in our lives, someone tell us: “Words can’t hurt you!” Oh, but they absolutely can, my friend. Words can implode relationships, ruin careers, and even destroy a business. There have been far too many stories online about the…
Originally published on November 27, 2015. Updated on February 6, 2020. We wish we had a dollar for every time a client told us: “I don’t shop in the ad section when I shop on-line”, or “I just scroll right past the ads”. Seriously. Google.com is the most popular website in the world. It’s been…
You may have heard that blogging is important to growing your business, and it is. Here, we are going to cover some of the reasons why it is a useful tool for marketing in the Arctic Tourism sector and give some tips and tricks on how to do it best. The main thing to remember…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Ready to start blogging for your medical spa but not sure…
Originally published on January 19, 2016. Updated on May 30, 2019. “Sticks and stones may break my bones, but words will never hurt me.” That saying has been making the rounds on playgrounds for well over a century. It’s an adage that implies that words and insults can’t hurt whoever is the brunt of the…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Publishing a blog may be the biggest thing you do…
“The best place to hide a dead body is on the second page of Google.” – Anonymous It is often the first question our clients ask us. “How do I get on the first page of Google?” Many times, it comes in the form of a demand. “Get me on the first page of Google.”…
Looking for tips on an SEO strategy that will knock the socks off your competition and leave your customers at a loss for words? We offer some of our best next-level research and advice. Read more. Do Your Research If you want to create a knock-out SEO strategy, you need to stay current and on…
“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past…
Just as factories and products dominated the industrial age, knowledge and content define the information age. Our economy is based on information, and those who know more and are experts are commonly considered to have more economic clout. One of the most effective ways to demonstrate you are an expert in your field and to put…
If you’ve spent any amount of time online, you’ve probably gotten sick of hearing that content is king, but while the phrase is beyond overused, it is still true. As Google continues to change it algorithm at the rate of 500-600 times per year in an unending quest to improve the customer experience, we end…
Inbound marketing operates on one basic principle: engage with your potential customer, and offer them value. While that “value” can be almost anything, for many businesses, it’s information. Even with the advent of search engines like Google, finding specialized information from a reputable source can be difficult. When that information is given out seemingly for…
