Beacon Media + Marketing
Last week I started this blog duo with Expert Guide to Hiring a Local Inbound Marketing Agency. Part 1. In it, we covered the benefits to working with an agency, scouting to see if the company is using best practices online, evaluating case studies, and specialization. Today I’m picking up where I left off and will…
Marketing, especially Inbound Marketing, is time-consuming and requires some focused specialties. Making the decision to partner with a local inbound or content marketing company is a big decision for most businesses. Bringing in experts who have the time to stay ahead of the curve and focus on moving your marketing goals forward can dramatically boost…
We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the…
“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There…
Friday was a great day for our business and one of our client’s business. The Inbound Marketing strategy we have put in place for this particular client has been paying off handsomely for their bottom line. In an industry that is ever changing, that is more about trial and error and a/b testing than proven…
Do you know how many people visit your website in a year, month or even a day? We’ve been tracking many of the websites that we’ve created over the last year and have some interesting results from Alaskan as well as global users. First, some general usage facts: 12% of the world’s population that lives…
Earlier this week we started the process of walking step by step through the elements of an award-winning inbound marketing plan. Today, we are going to continue that series, and I’m going explore some of the more effective social media marketing tools for those of us who have businesses in Anchorage. Choose Your Inbound Marketing…
Effective inbound marketing is almost always dependent on having a plan. Shotgun marketing (shoot out a bunch of random things and see what sticks) is a common but failed method we see all too often. The best secret to any marketing effort is to take the time to build a strategy and then stick to…
LinkedIn has become one of the most widely used Social Media platforms for many professionals. Unfortunately, we still notice that people, especially in the insurance fields, aren’t fully utilizing the tools that LinkedIn provides to make their profiles really stand out. Some numbers for you to consider: 60,000 – Humans process visuals 60,000 times faster…
Geofence marketing and geofencing apps use invisible boundaries to target nearby customers with surveys and coupons and it is an emerging powerhouse marketing technique for small and large businesses. As a marketer, when I look at the benefits of geofencing technology, I honestly get really, really excited. If you are a business owner or responsible…
There is frequently a lot of confusion between Inbound Marketing, content marketing, and social media marketing. What are the differences? Are they the same? Which one do I need for my business? How much is it going to cost me? Believe me, we understand the confusion. The marketing industry has been changing very rapidly for a…
Email marketing is a critical component of a successful Inbound Marketing campaign. It is a tried-and-true method to connect with prospects, clients, vendors. There are as many email marketing software solutions as there are social media platforms and often they are just as confusing. The key is often to find the sweet spot between prices,…
