Beacon Media + Marketing
At Beacon Media + Marketing, our journey began with a shared dream: to help small businesses navigate the rapidly evolving digital landscape. That’s why we created Beacon Light, a foundational no-nonsense approach to digital marketing that drives sustainable growth, while not overwhelming small clinics and practices.
The landscape of digital marketing changes quickly in today’s fast-paced business world. Achieving marketing success requires a strategic approach and expertise that may not be readily available within your organization. That’s where fractional CMO marketing teams come in. Client marketing managers offer high-level marketing leadership, and strategic insights, managing their marketing teams to drive results.…
Having a strong online presence is crucial for any mental health company in 2024. And if you want to fill every caseload in your practice, you’ll need some form of paid advertising. That’s where effective Facebook ads come in. However, ads are only as effective as the amount of clicks and conversions they get. To…
Marketing ROI (return on investment) is all about figuring out how much bang you’re getting for your buck from your marketing efforts. Understanding marketing ROI is like having a roadmap for your marketing strategies. It helps you see what’s working and where to spend your money wisely. In this article, you’ll learn how to measure,…
Mental Healthcare, while considered a niche market, covers a vast range of areas and services, making it incredibly diverse. Each niche has its unique characteristics, nuances, and challenges. In our blog, Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?, we highlighted this article that indicates that 90% of Americans look…
By Jennifer Christensen CMO “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings” ~ William Arthur Ward We hear a lot about gratitude these days. But what exactly is the power of gratitude? How can practicing gratitude not only transform your entire perspective on life but…
In the ever-evolving landscape of healthcare, the way healthcare providers communicate and engage with patients has undergone a profound transformation, largely fueled by the rise of digital marketing. And the shift from a traditional patient-centric approach to a collaborative partnership model is reshaping healthcare industry communication. We have to remember that we can’t stand alone…
We live in the most exciting and disruptive communication era since the printing press. The introduction of the Internet to mainstream life in the 1990’s was the beginning of one of the most monumental changes in the way our society relates and shares information. It has provided the opportunity for creative disruption in many industries…
