Blog 2 - Beacon Media + Marketing


Learn to LOVE negative reviews

Learn to LOVE Negative Reviews

“Sticks and Stones may break my bones, but words will never hurt me.” That saying has been making the rounds on playgrounds for well over a century. It’s an adage that implies that words and insults can’t hurt whoever is the brunt of the comment. In the age of digital marketing and social media, this …

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#ShineYourLight – Lisa Sauder

Bean’s Cafe was founded in 1979 with a vision to provide food and shelter to the less fortunate in Anchorage. Several years later, The Children’s Lunchbox was formed to provide snacks and meals to local schools and other community programs. Lisa Sauder became the Executive Director of both Bean’s and The Children’s Lunchbox when she …

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#ShineYourLight – Hezekiah “Ky” Holland

Hezekiah “Ky” Holland wants a vibrant startup ecosystem for Alaska! In 2014, Ky was instrumental in establishing the Alaska Accelerator Fund, a fund to grow early-stage businesses in Anchorage. As a Partner with Alyeska Venture Management, Ky connects investors, entrepreneurs, and opportunities to take them to the next level! A big part of Ky’s work …

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#ShineYourLight – Anna Sattler

Anna Sattler had a lifelong dream of starting a TV show. She was inspired when she was young and saw an Alaska Native woman on RATNet, a station that transmitted public television to rural Alaskans. Anna wanted to showcase the lifestyle of her family and friends on a national scale, especially their subsistence living! Out …

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Why is Corporate Branding Important?

“We live in an age where information is the greatest commodity and your brand is now your greatest asset in our intangible market.” What is a brand? It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter …

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