Beacon Media + Marketing
The tourism industry has faced unprecedented challenges in 2020, but restrictions are lifting, and the time is coming for the sector to make a comeback. That means you need a strategy, and you’re going to need to pull it together relatively quickly. Why is tourism marketing important? Well, when the economy starts to re-open…
Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the latest styles and…
Originally published on June 5, 2018. Updated on May 8, 2020. Technology is constantly evolving, which means digital marketing is constantly evolving. Every update brings a new way of connecting with prospective customers. It could be a new tool, like a website plug-in that will make it significantly easier to follow-up leads, or a new…
Originally published on July 20, 2016. Updated on 7 May, 2020. There are lots of different types of websites, but we can generally break them into two categories: the old online brochure, and the new lead generation tool. The truth is, however, that your website should work for you. It should capture people’s interest, make…
Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.
Originally published on August 16, 2016. Updated on May 6, 2020. Facebook and LinkedIn are both social media juggernauts and they’re both competing for the B2B marketing dollar. Which one is the best? More specifically, which is the best for your business? If you’re like most busy business owners, you only have a limited amount…
Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re reading this and…
Workplaces around the United States are starting to re-open. One by one, cafes are re-opening the doors, nail salons are welcoming customers, retail stores are dusting off the shelves. The first office workers are resuming the daily commute, awkwardly trying to maintain a six-foot gap in tiny elevators and trying to figure out exactly what’s…
Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…
This year has been a wild ride for many businesses. Some have encountered unprecedented challenges, while others have seen remarkable growth. Telemedicine is one of them. This is due to the rapidly changing health climate, with patients being encouraged not to visit physical medical practices, in order to reduce the spread of COVID-19. These issues…
No-one could have foreseen the closure of the tourism industry, but restrictions are lifting and consumers are eager for a change of scenery. Many businesses in this sector have experienced significant challenges, but it comes with an unprecedented opportunity to grow market share. The industry has changed, big time, and every tourism business is starting…
Originally published by Adrienne Wilkerson, CEO, Co-Founder. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/23 You may have heard, “Digital marketing can be an expensive endeavor, but the ROI has great payoff.” There’s truth to that statement — especially for digital marketing done well. However, feeling hesitant about pouring money into…
