Beacon Media + Marketing
Part 2: Leveraging Authenticity for Growth and Customer Loyalty With your brand’s core values and story in place, the next step is turning authenticity into action. Part 2 explores how to infuse your marketing, operations, and customer interactions with genuine purpose. You’ll learn how transparent practices, authentic engagement, and measuring real-world impact can transform your…
Part 1: The Power of Authentic Branding for Small Businesses In today’s digital world, where consumers are constantly inundated with marketing messages, standing out is a challenge—especially for small businesses. The key to cutting through this noise isn’t just a clever slogan or a striking logo, but something far more enduring: authentic branding. This first…
Co-authored by Jennifer Christensen and Sara Jokela In the age of performance marketing, it’s easy to believe that a solid ad budget alone will deliver results. But as digital behavior in the healthcare industry becomes more sophisticated, so too must our marketing strategies. A compelling case study from Jennifer Christensen and Sara Jokela demonstrates that…
Personal branding is more than just a buzzword; it’s a powerful tool for professional growth and recognition in today’s digital landscape. As a business owner, you might not have considered yourself a brand before, but understanding and shaping your personal brand can be a game-changer. Whether you’re a seasoned entrepreneur or just starting out,…
It’s said that most people could really care less about what you know – until they know how much you care. Correspondingly, your most satisfied customers will remember the experience of your services much longer than they’ll remember the price. Why is this? Because people crave a genuine connection. People relate to true human experiences…
It’s really basic human psychology. We human beings are social creatures, so it’s not too surprising that we naturally gravitate toward our fellow humans for indicators, or proof, that something works, that something is good, or more particularly, that something is worth our time, attention, and our money. We all need social proof. And this…
The greatest minds throughout history all understood the power of authenticity. And if we think about the people we know in our own lives, we all know someone who, without fault, is completely genuine in everything they think, say, and do. These are the people who stand firm when challenged. They don’t waver from their…
When we speak about authenticity, we’re not simply talking about the act of being yourself in every situation life throws at you. Though this is obviously a key component of being authentic, what we’re really speaking about is the practice of letting go of who we think we need to be and embracing who we…
It’s often said that in business, integrity is what pours the foundation of trust. And it is trust that acts as the currency of every business partnership. Thus, ethics should always be at the forefront of your marketing model, especially in the realm of social media marketing. It’s true that many people may find the…
In the sensitive area of behavioral health, how we communicate and market services can profoundly impact those seeking help. As professionals, it’s our duty to ensure that our marketing practices are not only effective but also deeply empathetic and sensitive to potential clients’ unique vulnerabilities. In this article, we’ll explore the critical importance of…
In the world of behavioral health marketing, community engagement is not just a nice thing to do; it’s a must. Mental health organizations need to connect with their communities meaningfully to raise awareness and build relationships. In this article, we’ll look at the different ways mental health organizations can work with their communities. They…
In the critical field of mental health, connecting with your audience is not just a marketing strategy—it’s a key part of providing effective care. Mental health professionals often have to understand and engage with a wide variety of people, each with their own unique needs and experiences. This article is designed to help you identify…
