Beacon Media + Marketing
Have you noticed search feels different lately? You search for something and get an answer, instantly, without even clicking a single link? You’re not imagining it. Search is changing fast. As AI-powered tools like Google’s AI Overview, Perplexity, and Bing Copilot become the new norm, the way people find and interact with content is being…
If the last year taught us anything, it’s this: change in the digital marketing world doesn’t wait. It’s not knocking politely at the door—it’s already in your house, making itself comfortable. Between generative AI, the decline of third-party cookies, and the rise of immersive experiences, the future of digital marketing has officially arrived. So what…
If you’ve ever started the year with a detailed marketing plan, only to find yourself chucking half of it by Q2, you’re not alone. Most marketers have been there. You map out campaigns, launch content, try new channels, and maybe even invest in some shiny AI tools, only to realize that your carefully built strategy…
In my experience working with behavioral health clinics, I’ve seen firsthand that the choice to seek mental or behavioral health treatment is deeply personal and marked by vulnerability. For most individuals, this journey begins when they search for a provider who not only offers effective care but also genuinely understands their unique needs and emotions.…
If you’re putting energy into generating leads but not seeing them convert into paying customers, you’re not alone. For many behavioral and mental health practices (and service-based businesses in general), this is one of the most incredibly frustrating parts of the marketing strategy. Your team is showing up online, your ads are live, your blog…
Why the Patient Journey Matters in Mental Health Marketing In behavioral and mental health marketing, conversions aren’t just about clicks and forms; they’re about trust, emotional readiness, and removing friction from the care process. When someone searches for a therapist or psychiatrist, they’re not just browsing—they’re seeking answers, reassurance, and safety. That’s where patient journey…
The art of storytelling has long been an essential part of being human. Over time, we’ve chronicled our history in the form of story and narrative. We’ve imagined new worlds, new technologies, and have told tales of love and mystery, some that have even survived thousands of years. But throughout time, we’ve also learned a…
In the modern business world, the most important journey is the one your customer travels. Not only that, it’s their overall experience of this journey that will captivate your clients and keep them around for a while. And of course, we all love that. Customer experience expert and Founder and CEO of Women in CX,…
One-size-fits-all solutions used to dominate business thinking. For decades, industries standardized everything. But not anymore. Management models, workplace culture, even marketing metrics were all attached to standards because it was easier to compare, track, and replicate. But the world has shifted. Today, people expect customization. Patients want treatment tailored to their needs. Consumers expect recommendations…
In any business relationship, no matter the industry, truth is never an abstract concept; it’s the foundation of trust. Patients entrust clinicians with their well-being, families entrust providers with care, and communities entrust organizations with resources. Every decision, from how you structure treatment programs to how you communicate outcomes, comes back to this central question:…
What Is Marketing ROI (And Why Does It Matter?) If you’ve ever asked, “Is all this marketing actually doing anything?” — you’re already thinking like a strategist. That’s where marketing ROI comes in. Return on investment (ROI) is the most important key metric in your marketing toolbox. It tells you whether your marketing campaigns are…
Why “Realistic ROI” Is the Wrong Question (But Still Worth Asking) If you’re asking, “What kind of return should I expect from my marketing?” you’re not alone. It’s a common, valid question—and one with a complicated answer. That’s because the idea of a “realistic marketing ROI” depends entirely on your goals, business model, timeline, and…
