BDU Classes

Never before has marketing been so closely tied to technology and never before in human history has technology evolved at such a rapid rate. This combination brings with it a lot of new and unique challenges for professionals with the marketing industry as well as the business world in general.

We provide current education and training for professionals and those looking to increase their knowledge of the changes in modern marketing. Our focus is on not only what is trending, but what is effective and realistic for today’s businesses. There is a constant barrage of information, new words, and terms assaulting our senses every day. We work hard to sort through all of this to distil what you really need for where you and your business might be. Our instruction is based on what we have found to work in real life situations. We are building a learning center for new technology and trends. Our trainers come from the trenches as it were and work with their subject matter in professional environments every day. They know what works and what is not panning out in the real world of business.

We are are developing our course offerings and schedule, so keep checking back for updates. If you have questions, please feel free to contract Adrienne Wilkerson at 907-563-6008 or at [email protected].

 

AVAILABLE CLASSES

Social Media Overview 101

Our 90 minute course is for professionals looking to understand the broad scope of how social media marketing has developed, the various platforms available (i.e. Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.), how they can be effectively leveraged to market a business or individual, how all of this applies to Alaska marketing, and where the trends are going.

We will touch on how to build an online marketing strategy, an editorial calendar, and how to choose which platform is right for your business.

This class comes with a certificate of completion from Beacon Digital University (BDU) and takeaway course materials to facilitate your marketing strategy and editorial calendar.

Upcoming Classes

TBA

Click on an event date to be taken to Eventbrite for Class Registration

Expert SEO Tips for Google 102

his 90-minute class covers what it takes to get expert search engine results to improve your website’s Google ranking. People need to be able to find your website, and to that, you need to have the best Google ranking possible. The coveted first-page listing is getting more and more competitive. Come learn how to be at the top of your SEO game. We will cover content, Google AdWords, and Google My Business.

This class comes with takeaway course materials to facilitate the execution what you learn in the class. We want you to be able to walk away with the tools and a plan improving your website’s Google ranking.

Upcoming Classes

Wednesday, April 5, 2017 from 4:30pm to 6:00pm

Click on an event date to be taken to Eventbrite for Class Registration

Facebook for Business 201

So you have a Facebook page for your business, now what? Learn tips and techniques for growing your likes, your engagement, promoting posts, and how to turn those fans and engagement into sales for your company. What works? What doesn’t and why. We will cover what FB’s analytics can teach us and how we can use that information to our advantage. We will introduce contests, FB ads, promoted posts, etc.

Bring you laptop and implement these tips on your Facebook page throughout the class.

Upcoming Classes

Wednesday, April 5, 2017 from 11:30am to 1:00pm

Click on an event date to be taken to Eventbrite for Class Registration

Intro to LinkedIn 104

Event Details

Are you wondering if LinkedIn is a good fit for you and your precious time? Wondering where to get started? Then this is a great class for you. We will walk you through the most vital parts of your LinkedIn account; why they are important and how to use them. You will learn about the various aspects of your profile and how to make the most of it. Bring you own laptop or iPad and make adjustments to your account as we go through the class.

You’ll walk away with a deeper understanding of how LinkedIn can help you connect with other business professionals and a professional looking LinkedIn profile.

Upcoming Classes

Thursday, April 6, 2017 from 11:30 to 1:00pm

Click on an event date to be taken to Eventbrite for Class Registration

Create a Dynamic Marketing Strategy

Our 90-minute class is for professionals looking to develop an effective digital marketing strategy for their business. We will cover the various platforms available (i.e. Facebook, Twitter, LinkedIn, Pinterest, Instagram, blogging etc.), how they can be effectively leveraged to market a business or individual, how all of this applies to Alaska marketing, and where the trends are going.

We will walk you through how to build an online marketing strategy, an editorial calendar, and tips on choosing which platform is right for your business.

This class comes with takeaway course materials to facilitate the execution of your marketing strategy and editorial calendar. Our goal is that you will at least have the rough outline of your marketing strategy and know how to flesh it out and implement it.

Upcoming Classes

Thursday, April 6, 2017 from 4:30pm to 6:00pm

Click on an event date to be taken to Eventbrite for Class Registration

 

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