Meet Our Team
ADRIENNE WILKERSON – Reno, Nevada
Co-Founder + President + Creative Director
La Presidenta! Adrienne started this crazy endeavor when she founded Beacon Publishing & Design in 2001 as a Branding Specialist and Graphic Designer. A combination of scrappiness, common sense (and sometimes the very necessary lack thereof), and strategic mentorships helped establish her as an award-winning branding expert and strategic planner, as well as an accomplished entrepenuer.
Adrienne’s expert eye for visual design makes her an authority when it comes to branding, graphic work, and a whole lot more. Though she likely won’t boast about them, Adrienne has racked up numerous awards, including Woman of the Year (National Association of Professional Women), Marketing Visionary of the Year (American Marketing Association of Alaska), and a spot in the Top 40 Under Forty (Alaska Journal of Commerce). She’s also served as a founding board member for various local nonprofits, including Women in Digital.
Teaching is a top passion of hers, and she speaks on a local and national level for a variety of industries, including AIMS, The Associated General Contractors of Alaska’s Annual Conference, the Alaska Peony Conference, and the American Association of Birth Center’s National Conference. Adrienne is the author of Digital Marketing Roadmap.
Co-Founder + Vice President of Marketing
We call her “Sparkle Queen,” but her work is anything but fluff. Over the years, Jennifer has accrued over 20 years of award-winning sales and marketing expertise. As our chief marketing brain, she assists companies in developing, creating, and implementing their online marketing strategies.
In 2012, Jennifer joined forces with Adrienne Wilkerson of Beacon Publishing & Design to form Beacon Media + Marketing. Her comprehensive knowledge includes all aspects of social media, web, email, online advertising, and media buying plans. Jennifer is passionate about exceptional service and staying ahead of the ever-changing trends in Inbound Marketing, and her contagious positive energy permeates through our offices every single day.
Jennifer has a Master’s Certificate in Online Marketing and Social Media from the University of San Francisco. She is the first Alaskan to be Inbound Marketing Certified. Alongside Adrienne, she was jointly recognized as the Marketing Visionary of the Year by the American Marketing Association of Alaska, in addition, she was named Marketer of the Year by AMA Alaska. Jennifer is fulfilled by serving her community at large and uplifting women in business. She is the Director of Women Entrepreneurs of Alaska.
LISA BREST- Anchorage, Alaska
Vice President of Finances + Google Adwords Specialist
No one brings as much charm and joy to any office as Lisa brings to Beacon every day. How many companies can say that of their VP of Finance? With a smile and a cheer and a little bit of dancing here and there, she’s been elected by popular demand as the Chief Morale Officer of our team. Whether you need a hug to cheer you up, or a cheerleader to celebrate with your latest accomplishment, everyone at Beacon knows you go to Lisa.
Lisa’s expertise began in her family’s business, Taylored Restoration, where she helped grow the company and keep track of the numbers through many years of economic ups and downs. Ready for a new adventure and a fresh challenge, she’s partnered with us here at Beacon and has since proved that great business sense is in her DNA.
Social Media Manager
Sarah’s talents allow us to keep all our creative energy in-house and on target. In her role, Sarah captures a client’s awesomeness for all to see and love. She knows what makes for engaging content, and what is suspect to fall into the dark world of “meh.” Her bright personality is guaranteed to melt even the coldest brands. Think you don’t have much to show? Don’t tell her that…
Video is one of – if not the most – digestible forms of digital media, and Sarah’s work is utilized on a wide variety of platforms, from social media to websites. She understands all of the various aspects of the video and photography process and can see the project from start to finish. She is invaluable in brainstorming and storyboarding sessions. She applies her expertise to all video formats but specializes in short-to-medium formats.
Sarah holds an IC3 Certification and loves the ever-evolving world of digital photography and video. She attended the College of Art and Design at Columbus State University.
Writer + Editor + Web Project Manager
Jordan may be the baby of the Beacon team, but her writing is anything but childish! As a former corporate marketing professional for a regional airline, and an aspiring entrepreneur, Jordan specializes in communicating company image through press releases, blog articles, web content, and more.
Jordan built multiple WordPress websites during her college career, attending classes on topics like Search Engine Optimization, Internet Content Marketing, and Interactive Design and User Experience (IDUX). She specializes in website design and project management, ensuring our websites meet client expectations and hit their timelines on the nose.
Jordan has won numerous awards for entrepreneurship in the Pittsburgh, Pennsylvania area, which is where she attended college. During college, she discovered a passion for digital marketing and graphic design. She is excited to have landed in Alaska and become a part of our award-winning marketing team!
Digital Account Manager
Raquel is the perfect mix of people-minded and data-savvy! She is our client advocate and acting liaison between our wonderful clients and the Beacon team to ensure success on every project. Raquel takes client vision and translates it into strategy, monitoring the numbers and constantly looking for ways to go bigger and better!
Born into a family of pilots, Raquel developed a passion for aviation at a young age. She started her career as a Flight Attendant for an Alaska regional airline in 2012! Data-oriented, she quickly found her way to a Training Development Specialist position with the airline, tracking and analyzing data for their learning management system (LMS). Although numbers are Raquel’s “happy place,” she wanted to find something that put her social networking skills to use as well. She worked with the Alaska Jewish Campus as their Community Relations Manager, networking, event coordinating, and grant writing until she landed the Digital Account Manager position at Beacon!
Raquel is highly-involved in the Anchorage community and always looking for opportunities to advance her career. She keeps active and up-to-date in the aviation community by volunteering as an Executive Board Member of NextGen Aviators Group, growing and encouraging the next generation of pilots. In just a few short weeks, Raquel will have her Professional Data Engineer certification with Google Cloud, testament to her passion for numbers. Raquel is also a member of Women in Big Data. She stays involved in her local community by being an active member of her son’s PTA.
Alaska is Raquel’s life-long home. She is Alaska Native Siberian Yupik, and she loves to do anything outdoors. Her favorite activities include walking, especially around Lake Hood, and camping with family and friends! Raquel is proud to be an Alaska Native woman and interested in data and technology. She hopes to inspire the next generation of women, encouraging them that they can do whatever they put their mind to!
Michelle has a passion for making creativity shine! She keeps us organized and looking sharp with project management wizardry, and a little creative support on the side.
Michelle recently moved to Alaska from North Carolina with her husband Jon. She started her marketing journey in North Carolina working for a national mental health hospital system as a professional relations liaison over the Southeast U.S. Having received a Bachelor of Science (B.S.) in Recreational Therapy, Michelle knew the mental health world well and developed a passion for marketing from her knowledge. She went on to work for a print, design, and promotional product company in her home state, doing sales and social media. After working on the frontline in sales, executing marketing plans, Michelle was excited to have found a passion for the action on the planning end, behind-the-scenes! She loved doing social media, which is why she wanted to work at Beacon, to learn more about digital marketing!
Michelle is very active and loves the great outdoors! She is a life-long soccer player and she enjoys watching football with family and friends. One of her favorite outdoor activities is running with her dog Chief, a giant, adorable goldendoodle!
TRISTAN FACKLER- Anchorage, Alaska
Tristan is a guru at the intersection of sales and marketing in Alaska! She has over 6 years of experience in the medical marketing field, conducting community outreach, organizing events, and marketing services throughout the State, including rural communities. Aided by an in-depth knowledge of the power of inbound marketing, an Alaska perspective on business, and incredible networking skills, she loves to come alongside local companies, look at the future together, and find places for growth!
Tristan has a passion for practicality. She has a cut-to-the-chase, “It’s gotta work!” mentality. One of her favorite things to do is take an organization’s pie in the sky and help them discover what they can do to get there. She is driven by data as a hard and fast indicator of success.
Tristan received her Bachelor’s of Business Administration from the University of Alaska Anchorage and earned her Master’s of International Marketing from Hult International Business School in San Francisco. As part of her Master’s program, she took classes in Dubai in the United Arab Emirates!
A lifelong Alaskan, Tristan grew up in Seward and Cordova. Her childhood included driving her snow machine to the bus stop in winter and her motorcycle in summer. She has a passion for traveling both in and out of State and finds it hard to stay at home. She once took a solo trip around the world that included 9 countries!