Meet Our Team
ADRIENNE WILKERSON – Akron, Ohio
Co-Founder + President + Creative Director
La Presidenta! Adrienne started this crazy endeavor when she founded Beacon Publishing & Design in 2001 as a Branding Specialist and Graphic Designer. A combination of scrappiness, common sense (and sometimes the very necessary lack thereof), and strategic mentorships helped establish her as an award-winning branding expert and strategic planner, as well as an accomplished entrepenuer.
Adrienne’s expert eye for visual design makes her an authority when it comes to branding, graphic work, and a whole lot more. Though she likely won’t boast about them, Adrienne has racked up numerous awards, including Woman of the Year (National Association of Professional Women), Marketing Visionary of the Year (American Marketing Association of Alaska), and a spot in the Top 40 Under Forty (Alaska Journal of Commerce). She’s also served as a founding board member for various local nonprofits, including Women in Digital.
Teaching is a top passion of hers, and she speaks on a local and national level for a variety of industries, including AIMS, The Associated General Contractors of Alaska’s Annual Conference, the Alaska Peony Conference, and the American Association of Birth Center’s National Conference. Adrienne is the author of Digital Marketing Roadmap.
Co-Founder + Vice President of Marketing
We call her “Sparkle Queen,” but her work is anything but fluff. Over the years, Jennifer has accrued over 20 years of award-winning sales and marketing expertise. As our chief marketing brain, she assists companies in developing, creating, and implementing their online marketing strategies.
In 2012, Jennifer joined forces with Adrienne Wilkerson of Beacon Publishing & Design to form Beacon Media + Marketing. Her comprehensive knowledge includes all aspects of social media, web, email, online advertising, and media buying plans. Jennifer is passionate about exceptional service and staying ahead of the ever-changing trends in Inbound Marketing, and her contagious positive energy permeates through our offices every single day.
Jennifer has a Master’s Certificate in Online Marketing and Social Media from the University of San Francisco. She is the first Alaskan to be Inbound Marketing Certified. Alongside Adrienne, she was jointly recognized as the Marketing Visionary of the Year by the American Marketing Association of Alaska, in addition, she was named Marketer of the Year by AMA Alaska. Jennifer is fulfilled by serving her community at large and uplifting women in business. She is the Director of Women Entrepreneurs of Alaska.
Vice President of Operations + Website Development Manager
Rob does what very few backend developers can do: manage people, emotions, and logistics with one hand while producing website magic with the other. Remember those 80’s metal keyboardists with 6 keyboards and only 2 hands? That’s Rob, but with a computer. He knows how to get the most out of us AND technology.
Rob’s career began as an IT specialist for the Alaska Travel Industry Association (ATIA). As its Website Developer, he redeveloped the site to accommodate more ease of use and efficiency while maintaining optimized search engine placement. After his digital heroism at ATIA, he then ventured into starting his own business before crossing paths with Beacon.
Ironically, and to our extreme delight, Rob brings with him a steadfast hatred for traditional marketing and unappealing web development/design. In other words, he’s over the old ways of doing things. He relishes the opportunity to construct websites that strike a perfect balance of form and function. His secrets? Healthy doses of loyalty, honesty, and courage.
Rob is a lifelong Alaskan who enjoys hiking, camping – and web programming for the sheer fun of it.
LISA BREST- Anchorage, Alaska
Vice President of Finances + Google Adwords Specialist
No one brings as much charm and joy to any office as Lisa brings to Beacon every day. How many companies can say that of their VP of Finance? With a smile and a cheer and a little bit of dancing here and there, she’s been elected by popular demand as the Chief Morale Officer of our team. Whether you need a hug to cheer you up, or a cheerleader to celebrate with your latest accomplishment, everyone at Beacon knows you go to Lisa.
Lisa’s expertise began in her family’s business, Taylored Restoration, where she helped grow the company and keep track of the numbers through many years of economic ups and downs. Ready for a new adventure and a fresh challenge, she’s partnered with us here at Beacon and has since proved that great business sense is in her DNA.
JESS MULLER- Anchorage, Alaska
Vice President of Production + Accountant
Jess started out with a career in the hospitality/service industry, in search of stability she found accounting, that industry frowns on creativity though so after a stint as a sign designer, she found the perfect home at Beacon where it’s her job to ‘calm the chaos’ with her combo of Account Coordination and Accounting, with a side of creativity and tagline creation thrown in for good measure.
Jess’ family has lived all over the country and she’s been to all the states, except one. Ask her which one! Twenty years ago, Jess came to Alaska “for the summer” and never looked back. Later she met an Alaska Boy while they were both on vacation in the Caribbean. That “Alaska Boy” is Beacon’s own VP of Operations, Rob Muller! They’ve been married and living happily-ever-after in Anchorage for almost 12 years. They stay busy with 11 nieces, 4 nephews, 2 pups, a cat and a B&B that they run in their spare-time.
Jess brings logic, stability and a side of sass to the great nebulous of creativity in our offices. There are no awards* for the work she does but we sure appreciate it!
* There is now! She recently was recognized by AMA for a well-deserved Small Business Campaign award for her incredible work on Beacon itself!
Social Media Manager
Sarah’s talents allow us to keep all our creative energy in-house and on target. In her role, Sarah captures a client’s awesomeness for all to see and love. She knows what makes for engaging content, and what is suspect to fall into the dark world of “meh.” Her bright personality is guaranteed to melt even the coldest brands. Think you don’t have much to show? Don’t tell her that…
Video is one of – if not the most – digestible forms of digital media, and Sarah’s work is utilized on a wide variety of platforms, from social media to websites. She understands all of the various aspects of the video and photography process and can see the project from start to finish. She is invaluable in brainstorming and storyboarding sessions. She applies her expertise to all video formats but specializes in short-to-medium formats.
Sarah holds an IC3 Certification and loves the ever-evolving world of digital photography and video. She attended the College of Art and Design at Columbus State University.
Writer + Editor
Jordan may be the baby of the Beacon team, but her writing is anything but childish! As a former corporate marketing professional for a regional airline, and an aspiring entrepreneur, Jordan specializes in communicating company image through press releases, blog articles, web content, and more.
Jordan has won numerous awards for entrepreneurship in the Pittsburgh, Pennsylvania area, which is where she attended college. During college, she discovered a passion for digital marketing and graphic design. She is excited to have landed in Alaska and become a part of our award-winning marketing team!
RAQUEL SCHROEDER- Anchorage, Alaska
Digital Account Manager
Raquel is the perfect mix of people-minded and data-savvy! She is our client advocate and acting liaison between our wonderful clients and the Beacon team to ensure success on every project. Raquel takes client vision and translates it into strategy, monitoring the numbers and constantly looking for ways to go bigger and better!
Born into a family of pilots, Raquel developed a passion for aviation at a young age. She started her career as a Flight Attendant for an Alaska regional airline in 2012! Data-oriented, she quickly found her way to a Training Development Specialist position with the airline, tracking and analyzing data for their learning management system (LMS). Although numbers are Raquel’s “happy place,” she wanted to find something that put her social networking skills to use as well. She worked with the Alaska Jewish Campus as their Community Relations Manager, networking, event coordinating, and grant writing until she landed the Digital Account Manager position at Beacon!
Raquel is highly-involved in the Anchorage community and always looking for opportunities to advance her career. She keeps active and up-to-date in the aviation community by volunteering as an Executive Board Member of NextGen Aviators Group, growing and encouraging the next generation of pilots. In just a few short weeks, Raquel will have her Professional Data Engineer certification with Google Cloud, testament to her passion for numbers. Raquel is also a member of Women in Big Data. She stays involved in her local community by being an active member of her son’s PTA.
Alaska is Raquel’s life-long home. She is Alaska Native Siberian Yupik, and she loves to do anything outdoors. Her favorite activities include walking, especially around Lake Hood, and camping with family and friends! Raquel is proud to be an Alaska Native woman and interested in data and technology. She hopes to inspire the next generation of women, encouraging them that they can do whatever they put their mind to!
Michelle has a passion for making creativity shine! She keeps us organized and looking sharp with project management wizardry, and a little creative support on the side. Michelle started her marketing journey on the frontline in sales, executing marketing plans. She is excited to have found a passion for the action on the planning end, behind-the-scenes!
Michelle is very active and loves the great outdoors! She is a life-long soccer player and she enjoys watching football with family and friends. One of her favorite outdoor activities is running with her dog, a giant, adorable goldendoodle!
Website Maintenance Manager
Morgan’s family bought their first home computer when he was 7 years old. At first, he wasn’t very interested, but before long he was smitten. In high school, Morgan took an electronics class where he learned about the hardware side of computing and found true love!
He proceeded to glean everything he could about computers. He put his education into practice by doing in-home computer repairs, becoming an agent of the Best Buy Geek Squad, then a Systems Administrator for Network Business Systems.
Morgan’s expertise lies in his ability to apply knowledge of both the hardware and software sides of computing in his problem solving. Fueled by pizza and donning a brightly colored shirt, he keeps all our websites running happily ever after!
Dustin is our sales superstar! With a background in customer relationship management, Dustin knows the ins and outs of business networking and how to find the best mix of marketing solutions to meet our clients’ needs and goals.
Dustin has lived in Alaska most of his life, enjoying activities from fishing to skijoring with his wife, two kids, and labradoodle. He was on the Anchorage Skijor Club Board for 5 years and is currently serving on the board of the Nordic Skiing Association of Anchorage. Having lived and worked in the Alaska business sector for over 15 years, Dustin understands the unique challenges of Alaskan small business owners.
Dustin holds a B.A. in Economics and a minor in Business Administration from the University of Alaska Anchorage.
TRISTAN FACKLER- Anchorage, Alaska
Tristan is a guru at the intersection of sales and marketing in Alaska! She has over 6 years of experience in the medical marketing field, conducting community outreach, organizing events, and marketing services throughout the State, including rural communities. Aided by an in-depth knowledge of the power of inbound marketing, an Alaska perspective on business, and incredible networking skills, she loves to come alongside local companies, look at the future together, and find places for growth!
Tristan has a passion for practicality. She has a cut-to-the-chase, “It’s gotta work!” mentality. One of her favorite things to do is take an organization’s pie in the sky and help them discover what they can do to get there. She is driven by data as a hard and fast indicator of success.
Tristan received her Bachelor’s of Business Administration from the University of Alaska Anchorage and earned her Master’s of International Marketing from Hult International Business School in San Francisco. As part of her Master’s program, she took classes in Dubai in the United Arab Emirates!
A lifelong Alaskan, Tristan grew up in Seward and Cordova. Her childhood included driving her snow machine to the bus stop in winter and her motorcycle in summer. She has a passion for traveling both in and out of State and finds it hard to stay at home. She once took a solo trip around the world that included 9 countries!