Meet Our Client
Meet Beyond Healthcare
Beyond Healthcare offers personalized treatment programs in Ohio for those aged 8-17.
Because the needs of every child and their families differ, Beyond Healthcare emphasizes holistic wellness and recovery. They have a range of professionals who can help kids and teens heal in whatever way suits them best.
Beyond Healthcare has a simple, three-part mission:
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To create a culture of safety, inclusivity, and belonging where both staff and clients are celebrated.
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To lead the way in excellent clinical care, so kids and families heal together, lives are saved, and families achieve long-term positive outcomes.
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To develop courageous and compassionate leaders who challenge the status quo in behavioral healthcare.
The Marketing Challenge
The Marketing Challenge
When Beyond Healthcare came to Beacon Media + Marketing, they needed marketing help on multiple fronts.
Realizing their existing website was “basic and not modern,” they first wanted to increase conversions through a website rebranding.
In particular, Beyond Healthcare wanted its new branding to tell the website visitors exactly what they do. And to do it consistently across all of their website and other marketing channels, including their paid ads. Also, they wanted their branding to reflect who they are and tell a story. So they wanted branding that went beyond a pretty website.
After a systematic review, it became clear that the website’s User Experience (UX) left many opportunities for growth. The information on the website was hard for new clients to sift through and find what they were looking for. There was no clear information on insurance, treatment programs, and how to get started.
Next, and related to the above, Beyond Healthcare’s website lacked SEO optimization. Thus it wasn’t drawing much traffic and had low conversions. So optimizing every page was paramount to the future success of their website.
Finally, Beyond Healthcare wanted the rebranding to extend to their paid ads. If they could increase conversions while lowering cost-per-lead (CPL), that would be an amazing outcome for them.
How We Got Results
To get results, Beacon put its website design, SEO, and Paid Ads specialists to work. Using our proven processes, Beyond Healthcare achieved amazing results.
Goal 1: Build an innovative brand that tells the story of who Beyond Healthcare is.
From the moment a parent, guardian, or school counselor lands on Beyond Healthcare’s website, they know they’re in the right place. And they know exactly what services are offered for their child. The first message they see on the website says, “We offer intensive mental health services for adolescents and teens aged 8-17 through full-day and after-school programs.” This clarity has helped engage new visitors and connect them with Beyond Healthcare’s services. The blue color scheme on the site conveys approachability and appeals to kids and teens, as well as the people who love them. Finally, the unique images (which Beacon arranged to be taken for this website) show kids and teens getting care and looking cheerful. One can also see proud and delighted parents in the images.
Goal 2: Improve User Experience (UX) on the website to enable further growth.
Beyond Healthcare wanted the website to act as its marketing foundation, so it needed to be strong and clear. The new navigation on the website is extremely easy to navigate. Everything is clearly laid out, from “services” to “types of therapy” to “what we treat.” The website banner is a conversion machine. It lists social media profiles to increase trustworthiness. It shows the phone number, links to the contact page, and has an option for existing clients. It’s these simple improvements that make a world of difference for converting new clients. Further, the site navigation shows a “locations” tab, a “Beyond values” tab where they introduce the team and culture, and a button to “request my appointment.”
Another very important call out on this site UX is that each page leads with critical information. The first thing on the home page (after the hero shot of course) is what insurance Beyond Healthcare accepts. This helps parents and others know that their child’s support will be covered. On the “what we treat” pages, the “begin your journey” section is immediately after the hero shot. This helps parents know right away that there’s an easy process to get their child professional support. Overall, the improved user experience has increased conversions and allowed Beyond Healthcare to help more kids and teens. How much more? They increased conversions by an astonishing 144%.
Goal 3: Optimize SEO content and ad strategy to reach their target market & generate leads.
In SEO, the rule is “different pages for different intents.” Meaning, each service or symptom that a client may be looking for should have a dedicated page. And Beyond Healthcare’s new website does this well. They have 18 pages that are uniquely targeted. That makes each page rank higher in search engines like Google, easier to find for clients, and more resonant for clients. The truth is that no client prefers a catchall services page, saying “We treat these 18 things…” It’s much better to have dedicated pages, and Beyond Healthcare’s new site does this incredibly well.
Additionally, Beacon’s Google Ads strategy for Beyond Healthcare called for more effective keyword targeting. Beacon removed keywords that weren’t likely to convert local clients, that were too general, and that cost too much to convert. The net result of optimizing SEO content and the Ads strategy was a decrease in cost-per-lead (CPL) by 54%.
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Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
