When Anna Sattler approached us with her Native Alaskan cooking show concept, we couldn’t wait to dig in! Her show, Anna’s Alaska: Off the Eaten Path, is a fun and quirky show that highlights the unique people and culture of Unalakleet through food. It’s a way to share the beauty of the land and the people who call it home. The final product was a 30-minute Food-Network-style program.
The Marketing Challenge
Anna had a clear vision for the project, but she needed help with branding and video production. Our logo needed to hone in on the Native Alaskan focus of the show while having enough depth to translate into both flat imagery (such as Facebook) and motion in the opening sequence. We also needed to convey the fact that this was not just a cooking show, but also a travel show.
How We Got Results
The logo used a casual, handwritten font for Anna’s name to ensure the show came across as being approachable and friendly. We used a clean and strong font for the word Alaska to balance it out and give us an opportunity to incorporate a salmon shape, at the request of the client. We also came up with the tagline “Off the Eaten Path” because the show visits communities all over the state. We put the logo against a backdrop of Anna in her traditional Inuit clothing, incorporating the snow.
The logo was put to use immediately in a very successful Kick Starter campaign. It played a vital role in communicating Anna’s vision and encouraging people to invest. It raised twice as much as the target, which funded the production of the next two shows, recorded on location in Alaska. It also captured the attention of the Food Network, which was one of Anna’s original goals.
The first round of programs that were recorded reached more than 20,000 people via social media channels including YouTube, Facebook, and Instagram. We projected that the final video would reach another 20,000. On top of that, Anna’s Alaska was featured in the Alaska Magazine, which has a reach of more than 100,000 people. We also won an Alaska Pinnacle Award for our logo design!
“What can I say about the folks at Beacon Media + Marketing, they are the BEST. There are truly no words. They took a vision and concept I have had in mind for over 10 years and made it a reality. They exceeded ALL my expectations in production quality, price, work ethic, and ultimately results. I highly, highly recommend them.”
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